Crypto Garden

Creative & Art Direction, 3D Illustration

Project

For Okcoin's brand video, we wanted to create a world the reflects the abundance, beauty, and growth crypto has to offer. Our concept was to create a crypto garden of wealth, where the seeds planted here bloom into fruitful investments. Set in a surreal, dream-like digital world, a once vast and empty desert grows into an abundant paradise as the sun rises.

ROLE

Led the art and creative direction for the video, from the initial concept, development of the 3D world style, storyboards, to collaborating with an animator on the motion style and final video.