Okcoin

Okcoin

Brand Design

role

Having joined during a rebrand, my team implemented the new brand strategy and art direction across multiple touchpoints as well as expanding upon the initial vision. We developed design frameworks and templates for social media, emails, landing pages and ads. Regularly developed campaigns for new token listings, staking and partnerships. I also lead the art direction and planning for our first product video, brand awareness videos, 3D brand video, and product feature, Satoshi Mode (in collaboration with our product design team). I regularly collaborated with stakeholders, external freelancers, agencies and managed design processes.

Product Marketing Video

Role: Art Direction | Motion Designer: Derek Pante

Brand Awareness Videos | Each are part of an ongoing series

Role: Art Direction, template creation

Selected Campaign - Avax Staking