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One Day/Day One

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One Day /
Day One

Art Direction & Design

Project

One Day / Day One is a documentary series focused on exploring the human future of work. They also hold workshops, attend events, and continuously create papers, articles and digital content around the topic. I developed the visual identity and brand guidelines, and translated it across web and mobile, printed matter, digital content, on-screen graphics and animations. I developed style guides and frameworks for the illustration, animation and photo directions.

APPROACH

The logo concept was to create something that doesn’t have a beginning or end, but is in constant motion. Much like the idea behind the documentary that ever day is a new beginning. Since their journey is very hands-on and exploratory, I wanted to give the art direction a playful and spontaneous feel.

 

 

Logo Mark

 
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Logo Explorations

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Brand Elements

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Selected Brand Guideline Pages

 

Business Cards

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Workshop Flyers

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Selected Website & Mobile Pages

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Explainer illustrations to support short segments in documentary episodes

Illustration: Susann Massute | Motion Graphics: Julian Braun

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View Detroit Episode on New Work

Directed & Produced: Marlen Klaws & Finn Koehler | Editng: Finn Koehler | Art Direction: Angela Tolosa
Illustration: Susann Massute | Motion Graphics: Julian Braun

 
 

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