One Day/Day One
One Day /
Day One
Art Direction & Design
Project
One Day / Day One is a documentary series focused on exploring the human future of work. They also hold workshops, attend events, and continuously create papers, articles and digital content around the topic. I developed the visual identity and brand guidelines, and translated it across web and mobile, printed matter, digital content, on-screen graphics and animations. I developed style guides and frameworks for the illustration, animation and photo directions.
APPROACH
The logo concept was to create something that doesn’t have a beginning or end, but is in constant motion. Much like the idea behind the documentary that ever day is a new beginning. Since their journey is very hands-on and exploratory, I wanted to give the art direction a playful and spontaneous feel.
Logo Mark
Logo Explorations
Brand Elements
Selected Brand Guideline Pages
Business Cards
Workshop Flyers
Selected Website & Mobile Pages
Explainer illustrations to support short segments in documentary episodes
Illustration: Susann Massute | Motion Graphics: Julian Braun
View Detroit Episode on New Work
Directed & Produced: Marlen Klaws & Finn Koehler | Editng: Finn Koehler | Art Direction: Angela Tolosa
Illustration: Susann Massute | Motion Graphics: Julian Braun
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